I'm having trouble deciding whether to go for the samsung or the LG The LG has had great reviews on picture qual especially when watching HD content. It has a 1600:1 contrast ratio. And good Connectivity. Atm I wanna use it for BD Movies, PS3, also connecting it with my PC. Not to mention 37". I understand that my room has to be of certain size when buy bigger screens well and I have to be ata distance when viewing larger screens But the Samsung has a contrast Ratio of 6000:1 and so I've heard using the same panels as sony. Which I do favour in quality (they've never let me down). Oh and does anyone know Their HDTV formats. I read that the samsung only displays 720p content Their both £699. I have no option to choose anther make/model for various reasons.