I installed my LE40 last night and put my Xbox on to play the latest episode of Blade - The Series. Just as I was about to start the video, SHOP MODE popped up on the screen for no reason. I just tried to get into the service menu a few minutes ago using the method described on this forum: POWER to turn the set off, then: INFO - MENU - MUTE - POWER in that order. All that happens is the set turns on to a black screen turns off again, and turns on again to AV1 (my cable box, which is turned off). Is it strange that shop mode should have been enabled on a brand new, boxed set and is it this that is stopping me entering the service menu? as anyone else had this happen before, and can shop mode be turned off any other way? As I understand it, shop mode is a feature that retailers can use for display models to demo special features, lock front/side panel controls to prevent customers mucking about with them etc. Is this right?