Samsung Highlights Exynos 5 Octa processor for Premium Smartphones and Tablets

hodg100

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Samsung gave the story of consumer electronics from its perspective beneath the surface of mobile devices at the 2013 International CES keynote address.

Dr. Stephen Woo, president of System LSI Business, Device Solutions Division, Samsung Electronics, shared the company’s vision of “Mobilizing Possibility,” highlighting the role of components as the engine behind innovation across the mobile landscape. The keynote event illustrated possibilities that Samsung envisions offering through its component solutions, and introduced new products they hope will herald such expectations.

“We believe the right component DNA drives the discovery of what’s possible,” said Woo. “Components are building blocks—the foundations on which devices are built. We at Samsung’s component solutions are creating new, game-changing components across all aspects of devices.”

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Guests from partnering companies, such as Warren East, chief executive officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft; Trevor Schick, senior vice president, enterprise group supply chain procurement, HP; and Glenn Roland, vice president and head of new platforms and OEM, EA; also took part in the event, echoing Samsung’s mission to offer breakthrough products and create shared value (CSV) for both manufacturers and end-users.

Woo opened by presenting Samsung’s goal for Mobilizing Possibility that takes big ideas off the drawing board and brings them to life for end-users, especially in the areas of processing performance, energy-efficient memory solutions and display technology. He emphasized that the limitless possibilities presented by consumer electronics will be based on component innovations by the company.

The first of Samsung’s new products announced at the keynote was the Exynos 5 Octa, the world’s first mobile application processor to implement the ARM big.LITTLE processing technology based on the Cortex-A15 CPU. Following the Exynos 5 Dual, which is already on board products such as the Google Chromebook and Nexus 10, the successor is the newest addition to the Exynos family of application processors.

“The new Exynos 5 Octa introduces a whole new concept in processing architecture…designed for high-end smartphones and tablets,” said Woo. “When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

To expand on the big.LITTLE concept, Warren East, chief executive officer, ARM, joined Woo on stage and introduced the new technology that has just become available in silicon through the Exynos 5 Octa. Housing a total of eight cores to draw from—four Cortex-A15 processors to handle processing-intense tasks along with four additional Cortex-A7 cores for lighter workloads—the application processor offers up to 70 percent higher energy efficiency compared to the previous quad-core Exynos.

Glenn Roland, vice president and head of new platforms and OEM, EA, helped Woo demonstrate the processing power of the Exynos 5 Octa by showing off one of EA’s latest 3D racing games, Need for Speed Most Wanted.

“When [Samsung’s] technologies harmonize, amazing things happen. Advances in components are giving rise to a whole new era of possibility,” said Woo. “At Samsung, we are passionate about Mobilizing Possibility. Not just for the privileged few, but possibility for all.”
 

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