just thought i would post this below just in case someone decides they need to do a factory reset without going into the service menu. Taken from link below. Performing a factory reset. Performing A Factory Reset Background Technicians resolve many TV service calls by entering the service menu and performing a Factory Reset. Now, all 2008 model televisions have a Factory Reset feature you can use to reset your TV to the factory settings without entering the service menu. Important: When you perform a Factory Reset, all your settings revert to factory defaults. These settings include all picture and sound settings, all channel menu settings including memorized channels, all clock and timer settings, and any other settings you made through the menu. In addition, if you had your TV professionally calibrated, you may lose the calibration settings if the calibration was not done through the service menu. How to Perform a Factory Reset To perform a Factory Reset, follow these steps: 1. With the TV on, press and hold EXIT on the TV remote for 10 seconds. 2. The Factory Reset screen appears displaying a warning message. Understand that all your settings revert to factory settings if you run the Factory Reset function. Note: When the Factory Reset screen appears, Cancel is initially highlighted. If you want to cancel the Factory Reset function, press ENTER now. Otherwise, go to Step 3. 3. Press the ◀ to highlight OK, and then press ENTER. After the TV completes the Factory Reset, it powers itself off. When you power the TV on for the first time after the Factory Reset, the Plug & Play screen appears just as if you had turned the TV on for the first time.