Found here IFA News: Is this the biggest plasma in the world. Well yes I think so. It is apparently a 102inch model and though I didn't get the ruler out to measure it, it's pretty darned huge. Picture quality from this 1920 x 1080 resolution screen isn't bad either and, according to Samsung it offers 6.4 billion colours (how do they measure that?) Obviously the product will never come to market, it's simply there to pull in the punters to the stand - which it did in a spectacular fashion. However if you do want a commercially available plasma and have more money than sense then you could always invest in the 'tiny' 80inch model (PS80X5H). Picture quality from the 1920 x 1080 display is even better than the 102inch and I was quite impressed by the surround sound system which comes with it. It also comes with Picture in Picture (PIP) and a double screen facility. Another 'world's largest' claim comes from Samsung's SP71 L8HX - the world's largest DLP projection telly. It has a screen size of 71inches, also offers 1920 x 1080 resolution and comnes with HDMI inputs.