The particularly galling thing for me is when the announcer says "now on BBC One and BBC One HD", which for many viewers, (not geeks obviously), will think it must, therefore be in HD.
If they were unsure it might be in HD, when switching channels they will see an on-screen graphic proclaiming BBC One HD, which only further confuses things.
Add to that the fact the channel has had numerous incidents were the EPG failed to correctly identify whether the programme was HD or not, and even some presenters who claimed the show was HD when it wasn't, and you can understand why the public might be confused.
I haven't even got on to when the programme is correctly listed as HD, announced as HD, filmed in HD, broadcast in HD, but still looks, well pretty poor.
john