A few months back PC World advertised in the national press a photo quality printer at half price stating to "hurry because the offer must end in 7 days". On day two I ventured in to my local branch to buy one, only to be told (surprise surprise) that they hadn't any in stock, and that any new stock rec'd would be sold at the normal price. On querying this with customer services by email I was told that at the time of placing the advert they only need have stock availability in 33% of their stores. Which probably means they had one offer price printer in a third of their national stores and got countless hundreds of customers into stores under false pretences, hoping we would buy something else . Us ripping off the companies ??? Makes a nice frikkin' change if you ask me.