I see little has changed in "Rip off Britain"! I was perusing the American Panasonic website today looking at what the American consumer gets when he/she purchases a 37" Viera Plasma panel. Well as you might expect it is a Hi Def panel complete with a Hi Def tuner and a cable card tuner etc. and all this for £2499 US Dollars (with pedestal), which at todays exchange rate is £1419. The price for the same t.v. on the English Panasonic website £2345.99. Almost the same in Pounds as it is in US Dollars. We might have a different tax regime than America but that would not explain such a massive disparity. I really do get fed up to the back teeth with rip off Britain.