Currently have a 40 Sony W5710 and looking for a 2nd set for the family room but not sure what way to go so hoping from some input from you guys... Option 1 would be to go for the Sony 40CX523 (£350 after cash back that ends tomorrow) and put that in the family room and job done. or Option 2 would be to stick the W5710 into the family room and to buy the Sony 46EX723 (£800 after cash back) for the main room. Not sure what the sales are going to offer hence the reason for wanting to take advantage of the cashback offer. Also, anyone know what Sony (and others for that matter) are likely to annouce in their 2012 line up? Confused?...you bet I am!