Right, now that Sony has announced that PS3 will be region free for games, Microsoft must surely make all developers leave region coding out of their games. Especially if it is only released in say the US or Japan. If they dont do this then microsoft is going to lose out big time, i for one will have no hesitation about purchasing a PS3 even if the only difference was the region locking. I bought a 360 and i want to play 360 games. PC games aren't region locked so why doesn't microsoft insist that xbox games aren't too.