Stop Press! The waiting is over, I have only gone and done it haven't I! After 15 months of debate and procrastination I have plumped for the Panasonic TH37PE50PED - my reasons for doing so are these. Price - at £1243 from Comet Direct this has to be a bargain. The Panel is not HD Ready I know that - however, to be honest, whilst I would not turn my nose up at Hi Def were it free, that's not going to happen in the short to medium term and there is no way I am prepared to pay out any more than the £35 per month I pay at present to Sky. I am more than happy with the PQ I receive at present from Sky via RGB and if the Plasma panel can produce similar results then I will be chuffed to bits. Being an SD panel and not Hi Def, this should in theory mask an inferior source material better than the HD Ready PV500. I have seen the PE50 running a Hi Def demo through component alongside the PV500 also running a Hi Def demo and if I'm honest my poor old eyes could not detect any difference whatsoever in the PQ - honestly, so if I can't see it then even if its there it doesn't bother me Whilst I do like the LCD panels, I don't think they handle SD broadcasts with quite the same confidence as the Panny Plasmas. I think given all the above this t.v. should suit our needs for many years to come, and to be honest I was never going to be happy paying out £2000 + or - the odd few pounds for what after all is to me "just telly". Being delivered on 22nd October.