Hi there, I'm looking to buy one of the following but i dont know which one to get. I'd love to get the samsung 40" because of the brightness (but is it that important?) but is the price which is stopping me, i didnt really want to spend more than £770 on a tv. LE40M87BDX £849 LE37M87BDX £749 KDL40D3000 £767 which one should i buy, i am so stuck is it worth spending more on the better samsung or not? Or should i go for the sony, due to its better SD picture display. I am only going to be sitting 3m away from the tv, and i dont have HD virgin box, but i have my pc and xbox. I ready to buy one of these tv's but just need help on deciding.