The XH95 is a good tv aswell I would choose between the Q90T and the xh95, I already had the LG cx and I know this is gonna upset a lot of people I sent it back, my room is a normal lit room not too bright or dim and it struggled to look good with out pumping the oled brightness to max which I’m then worried about future life, burn etc my old samsung led tv was far more comfortable than the cx , they look lovely in the tv department in curry’s but different story in real world useI don't have £1800 but will on the 25th shame its a lot of money to thinking to spend no more than £1500 also like the LG CX 55 inch and 65 inch XH95.