I know a lot of people are monitoring the prices of these screens pretty closely. AV Sales have just dropped their price to £1395. See here http://www.av-sales.com/plasma/html/panasonic_th-42pwd7_plasma.html If you see it any cheaper let me know! That £2300 PV500 is looking pretty damn tempting and I need to buy one of these WPD7s before I do something financially silly!!!