Hi all, I went to demo a 37" PW7 on Saturday a P Hifi. I watched a few DVDs (Monsters Inc, Pirates of C, Matrix, Fifth Element). The set up was a Denon DVD , £800 punds worth but I dont know the model, with QED scart to PW7 and at same time from same DVD a component link to a 42" PW5. fyi both pictures were almost identical imho, with the PW5 throguh component being a touch smoother. The thing is I wasn't blown away and I thought I should have been from what you folks have been saying in here. The picture was good but not WOW. My expectations are perhaps wrong, I expected a silky smooth almost liquid gloss, vivid image and in actual fact it was very subdued and sort of 'grainy'. I dont want to b**ch about a favourite panel but it didn't blow me away. I want it to coz I want one of these beauties. Is it a case of "welcome to what Plasma PQ looks like" or was it perhaps a poor set up? By the way a Sony 42 inch in same shop (the new floating thingy for £4K) looked to have more 'spice' in its picture, but I only got to view Monsters on it and I know animation does more favours to some screens than real life movies. Thanks for any thoughts - I hope it was a poor set up, so I can get one of these into my living room asap.