Just bought the Panasonic and am totally amazed by the picture. However I had to tweak the contrast and brightness settings till the picture was right. Now the picture has real depth and a 3D quality. Obviously the picture settings will vary for each person depending on ambient light conditions and what kind of setup you have. I did notice however that a few of the post of people's settings showed the brightness and contrast levels were set to almost the same setting. With the cinema2 setting this is also the case. If however you put the contrast HIGH and brightness LOW you get brighter whites and so blacks appear darker (since your iris becomes smaller due to the brighter screen). My setting for contrast is +30 and brightness -10 to -14 depending on film. I watched casino - and because that is wider than 16:9 format it still had the black bars top and bottom. But these bars looked TOTALLY black and not dark grey. I was amazed at the difference. Colours also really popped out.