Hi all, After reading all the horror stories concerning Plasma power consumption versus LCD I have done a little research on the subject. There is a rather helpful energy calculator that you can access for free off the Internet at www.ukpower.co.uk/running-costs-elec.asp I have input the current cost of electricity plus t.v. usage at 4 hours per day. The results are as follows: 37 Viera Plasma 500, power consumption 290 watts = £2.77 per month = £33.24 per year 32 Viera LCD 500, power consumption 172 watts = £1.64 per month = £19.68 per year Difference in the two technologies = £13.56 per year. If this calculation is correct, then the difference would appear to be negligible and all the scare stories are just that i.e. scare stories.