Was doing a bit of grocery shopping today and since I need an HDMI cable, I thought I'd pop upstairs and have a look round the electrical section. The only cable available was £50! I would have paid £20 for a cable, but £50 is ridiculous. I mentioned it to customer service on the way out that I thought the average Tesco customer would probably not know the difference between a £5 and a £50 cable and maybe they ought to offer a better choice. I wonder if I'm being too cynical thinking that maybe Tesco are cashing in on consumer ignorance and are stocking expensive cables hoping people will not know the value of such new technology. I'll log on to ebuyer and buy a £5 one instead.