I know this question has probably been asked a million times but..... I have just bought a Panny PE37 Plasma and am absolutely delighted with it, and am coming to near what I would consider to be the end olf my "run in" period. All my setting are currently just below half way. What do people recommend for getting the picture settings to the right levels? I have heard some people say to use DVE discs, some people say to use the THX optimiser on the star wars dvds and other have said to just use personal taste and setup it up yourself. What are peoples opinions? Is the DVE option better than the THX optimisers (which are free) Thanks Paul.