JUst bought my pio 435XDE. Have a concern about plasma burn as i've bought the display to replace a TV. My kids watch channels such as CBBIES which have a great big bright log in the corner. Since its a BBC channel there aren't even any adverts to take the damn thing away from time to time. THe guide from pio says that burn can happen if image displayed for an extended period of time, does anyone have any idea what this is. Has anyone had bad experience with burn. Anyway I have contacted the BEEB and asked them to consider using logos which change position from time to time or are less bright. See what they say. MIght be a good idea if more of us contacted them, they may actually do something about it. POWER TO THE PEOPLE. ON a different note, the screen is absolutely fantastic. Connected up my DENON 1910 with the DVI-D -> HDMI yesterday and the picture just blew me away. Would recommend that people only buy screen with this type of comnnection as the players are getting cheaper and cheaper. The one problem I have is that I can't get any sound when watching on INPUT 3. Got a fully wired SCART connected to INPUT 1. Does anyone know how I get soound for INPUT 3 ie the digital connection. Need to do this until my DENON 1905 AV arrives.