I am literally on the verge of ordering a Panasonic TH42PW6 plasma screen but there is just that 'burn-in' gremlin biting at my feet about it!!!!! Exactly how long does it take for a static image to burn into a plasma screen? If my wife watches 'SKY 1' all day with that infernal logo in the corner, will it be permanantly burnt in by the time I get in from work? I know LCD's don't suffer this problem and the new LCD SHARP Aquos LC-37HV4E looks rather good (retails at 5000 GBP but I've seen it for 3200 GBP). I am willing to sacrifice those precious 5" of screen area for peace of mind in this rather large investment!!! Also, the cheapest I can get the Panny is 2500 with composite/component/s-video board. Has anyone seen a cheaper deal than this? Thanks in advance.