plasma burn: fact or fiction?

I am teetering on the edge of buying a plasma. But then I read something about being able to burn an image into my £5,000 plasma screen in as little as 20 minutes!!

With Channel logoS and various dogs etc over which I have no control, what happens if I watch a two-hour film on a station with no adverts and a channel logo? Like BBC 3 for example?

What if I want to play games on it? They always have something on the screen that doesn't change. And you can evaporate hours before you know it!

I am really doubting the wisdom of buying a plasma

Am I being paranoid?
 

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