Sorry for being a little off-topic, but you'll see where I'm coming from so bear with me.... Browsing round an electrical superstore today and noticed a demo pod for a HD camcorder...a rotating toy dog with 2 camcorders pointing at it, one being SD, the other a lovely looking HD cam. Big shiny buttons allow you to select between SD view and HD view.... Blimey ...the HD view was nothing short of spectacular in comparison, so much so I had to go and see how much the cam was...£1500 !!! So the quality of each camcorder wasn't a like-for-like comparison, the SD camcorder not necessarily being a top-of-the range version, but the difference was so noticable that I considered that the HD cam was probably 'worth' the hefty price tag, relatively speaking. Anyway...my point is...if SkyHD have similar demo pods scattered throughout its retailers I'm sure that HD as a technology is gonna rocket. This demo pod, I must say, is a perfect example of how technology should be shown/demonstrated....makes a change from how poorly TVs are fed with rubbish feeds that you normally see in these superstores.