Why does this always happen to me for Petes sake !!!!!! I ordered a Pioneer 504HDE last week from a bricks and Mortar shop for £5,200 including the speakers, Pioneer wall mount and installation. I then get a call today from the another bricks an mortar dealer offering me the Pioneer 43" for £3850 (inc speakers and the wall mount but not installation). I thought it was a good price but given I had already ordered the 50" I kind of semi ignored it. Now the nightmare begins - walked into Costco early afternoon and we bump into a 43 inch HDE model - both wifey and me have a good look at it and think it looks big enough from our approximate viewing distance in the family room. Shes now insisting that I get the 43 inch as the kids watch to much TV as it is and we are all gonna need glasses after about 6 months !! I give up - she suggested the 50" in the first place when we saw it in JLewis !!!!!