It's down to personal taste. I looked at both and went for the Pioneer in the end as I thought it sounded more refined and natural. If you're into "Banging Ibiza Choons 2001" and drive an XR31 with giant subs in the back, then you'd probably prefer the JVC as it has ridiculous amounts of bass (even with the bass settings quite low it drowns out the mid and high range). As for picture, I found the JVCs was nice, but a bit too dark. I'm really happy with my Pioneer <img src="biggrin.gif" border="0"> Hope this helps. They're both really good, but it is down to personal preferences.