Now I know Jimsan may be the one to answer this query, but has anyone auditioned the Philips 32PF7520D/10? After having finally decided that I was going to choose Panasonic - first choice 37" Veira Plasma 500 closely followed by the 32" 500 series LCD, I have been in Comet today simply to measure both units to see which one will best suit our lounge. I was about to leave the store after completing the measurements when three LCDs caught my eye. The sets in question were the Philips 9986 ambilight and the 32" and 37" PF7520D models. Now believe me it's not often I say this about LCD's but I was blown away by the picture quality of all three. Someone in Comet had obviously taken a bit of time in setting these three sets up. Viewed from around 6 to 8 feet away the pictures were the best I have ever seen, and I really could not put a pin between the PQ of the 32" 9986 and the 32" 7520, with the 37" only fractionally behind. I tell you my hand was shaking on my wallet, £1399 for the 32" and £1499 for the 37". As I do not intend to wall mount my panel I think Ambilight is a bit wasted, especially given the price difference £1999 for the 9986. What if anything is the catch with the 7520D/10?