Has anyone else had the opportunity to compare these two TV's side by side. I am trying to decide between the two, IDTV is not really a consideration, my prime concern is picture quality. Unfortunately the only way I got to compare the sets was with the JVC outputing IDTV and the other analogue, hardly a fair test! The philips was briefly hooked up to a DVD but a fairly crap one and I couldn't tell if the RGB scart was used, there seemed to be dull colours with some colour bleed, is this just the picture as it comes or, as i suspect, poor setup? From what i saw today the JVC looked the better set (also includes component and prog scan) but, from what i've read on here the philips can be especially sensitive to setup parameters and excellent when correctly adjusted. I hope to find another store tomorrow to get a better demo with some of my own DVD's but I'd appreciate feedback from anyone who has had experience or considered either TV in their lineup. Thanks for the excellent knowledgebase (no ref to MS intended!) that this forum is.