I have been reading all the threads in particular talking about the Philips 32" 9527. I have infact purchased one myself three weeks ago, it is model 9527c if that makes any difference. I chose it because after seeing lots of other models the picture was the clearest of all, in fact in one shop it sat in between the Toshiba and Sony equivelants and made them both look blurred in comparison. It took me and my partner over a week to take in the over whelming sharpness and almost 3D like quality of the picture. I would certainly disagree with comments of blurry pictures as this couldnt be further from the truth. Playing DVD's in particular the picture looks so real its as if theres a hole in my lounge wall and we are looking through it outside at the car that is this tv's picture, make no mistake the picture is that good. I have since had half a dozen friends around, some of which probably wouldnt care or understand what a good tv is all about, but everyone who watched the picture has said the same, the picture is something very special that stands out amongst other tv's. Playing films like 'Fast & the furious' & Lord of the rings just makes you feel like you are there.