I have decided to go for the 37PE50 and the 42PE50 over their PV500 counterparts, reasons for this are mainly non availability of the PV500's and the massive price difference. I just can't justify paying an extra £2000 on the PV500's over the PE50's, best price I can find is with H Prestons 42" £1299 and 37" £1139, and JL will price match against Prestons. It will cost me over £2000 extra to get a price match from JL on the PV500 and a great deal more effort unless I wait 3 - 6 months. I have seen both models in store and the PE50 looks great, the PV500 does look better but that was with a HD feed. And I doubt there will be any HD feeds for a couple of years yet on freeview and SKY will charge a fortune for their HD equipment and up their monthly fees on top.