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The program is included with the firmware patch. Extract the files from the file you downloaded, reboot in DOS mode and then run update.bat from the folder you extracted the files to. You may be able to run it from a DOS prompt in Windows as well, but I'm not familiar with Toshiba drives/firmware so unless others confirm that you can do it from a Windows DOS prompt I wouldn't do it (or rather you do so at your own risk)
Sly, if you are unsure of how to flash the firmware then DON'T DO IT!! You will bugger up your drive and end up with a useless piece of metal. Try the DVD Region-Free programme if you can, or DVD Genie.
Are you sure about that. DVD Region Free costs $39.95, although there is a lite version available for $24.95. DVD Genie is free, but says that it will only work on region-free drives which sly doesn't have yet.