My Panasonic plasma arrives next week (42" X10 - roll on Wednesday!) and I'm getting a Blu Ray player for Christmas. My current Blu Ray player short list is: Sony BDP 360 Panasonic BD35/BD60 I prefer the look of the Sony and it has coaxial digital out for audio which is useful as I'm short of optical inputs. The Sony is also a bit cheaper However I can shuffle the audio inputs around if I need to and the BD35/60 will connect to my Panasonic plasma with the added beneit of Vieira link. What is Vieira link and is it something worth having? I really do prefer the Sony but would go for a Panasonic if the connectivity with my TV is better.