After studying these forums at length, I bought a Panasonic tx28ps12 for £500 from A & N with a free 5 year warranty. My girlfriend has a Sony kv28fx68 and if anyone is interested this is how they compare in my opinion: Sound: Despite the Sony having Virtual Dolby, the Panasonic comes out on top in the sound department. Features: Panasonic again with better features on stuff like splitscreen text etc. Picture: Unfortunately for me the Sony picture is definitely superior, looking much sharper than the Panasonic. Overall: Panasonic is a great tv, but Sony is worth the extra money. Please comment on these thoughts, and let me know if I am talking rubbish, and maybe someone can advise on how to set up the Panasonic in order to get the sharpest picture. Thanks.