Hi All, As most will be aware, Panasonic will be bringing out their new plasmas over the next few months - They are touting something called "Infinite Black" which kind of implies truly total blacks when watching content on these screens. I am not that savvy on these technical matters but apparently here is how a Panasonic spokesperson described it: "The Panasonic rep we talked to explained that Infinite Black caused the TVs, when displaying a completely black screen, to basically fade down to nothing, as if the TV was turned off. " Link: Entry-level Panasonic plasmas get Infinite Black | CES 2009 - CNET Blogs If I understand the above correctly (and maybe I do not), the only time this "Infinite Black" trickery works is when the content on the screen has to be fully and 100% black - so the moment ANY other colour or detail to the picture is added, the feature is void? Seeing as there will not be many instances when any content being viewed will be a all black, all of the time and in reality, rarely is for more than a moment or two, is this not a completely and utterly useless feature? What is the point of it - it does absolutely no good whatsoever in a real life situation. Unless someone can explain what I maybe missing or not understanding, this "Infinite Black" feature sounds just like a snake oil marketing gimmick by Panasonic - which is a shame. Suave!