I've seen threads earlier this year about this but I at the time there weren't many reviews out for the Panasonic. I was looking primarily at the LG E7 initially, however upon arriving at the store I was shown the Panasonic which is currently about £500 less than the E7 (£1999 for the EZ950 and £2499 for the E7). I am seeing mixed reviews and I am unsure if the E7 is worth the extra £500. I was told the panasonic has the THX display certification but the E7 has the Dolby vision, are these just gimmick or do they make a difference to warrant getting either one? Can someone please help me determine which is better?