I have recently purchased the Panasonic 37" PE30, and I am very happy with the picture quality overall. However I still have my Philips 32" CRT standing next to it, and have turned them both on to compare. As I have said the picture quality is great, sharp, no motion blur or noise etc, but what is very apparent is how much duller the Panasonics picture is. I am currently running the set in and at present I have the contrast and brightness to about half way. I did however turn the brightness and contrast up momentarily just to see if it is possible to replicate the Philips, but it is not possible. Once run in what sort of level do other owners run their picture settings at. I am surprised that this hasn't been mentioned before as even when comparing plasma against plasma in stores the Pannys seem duller next to the Hitachis and Sonys etc. Opinions anyone.