I just got my BDT310 in the January sales and the latest update is installed. At first I had 'quick start' on but the constant noise when I powered up, no matter what activity, was driving me nuts. Now I've disabled that it helps overall but it's still too noisy for my tastes during quiet scenes. I've noticed it's especially noisy at the start of the movie and gradually quietens - I assume the disc is having to spin faster for the inner/outer layers (whichever end players start from). Noise is obviously very subjective; I have built a fanless custom PC because I simply don't tolerate noise. This is also one of the reasons I have a standalone BR player on my kit rack alongside my slim PS3, which I consider too noisy. The Sony BDPS350 I upgraded from had a lot of vibration but I put Acoustifeet on the bottom and that fixed it completely. There was still a disc whirring noise present but it was a lot less obtrusive than the Panasonic, which is of a much higher and irritating frequency. With the Panasonic vibration isn't an issue at all - I raised the player during playback so it was decoupled and it still has the exact same noise character. It's disc noise alone. Anyone else have the same issue (bearing in mind noise is completely subjective)?