I had the good fortune to see a Viera TH-37PV500 running Hi def clips yesterday. All of you wanting to know how good this baby is with Hi Def wait no more. It is unbelievable! The Panasonic rep had just set up the screen with a hard disc unit running thru some sort of satellite box via component cables (not HDMI). This hard drive unit had a couple of hours worth of clips on it, all 1080i but the screen scales it to 720p. I have never seen a picture as clear and three dimensional as i saw on that screen. The blacks are fantastic, the colours are stunningly rich the brightness amazing. I saw lots of hi def stuff at the Bristol show a couple of months ago, the huge Pioneer plasma demo was particularly impressive, but the picture on the new Panny was way better in my opinion. I cant wait to see the 42" version in action with the same clips but the 2 42" screens Downing & Downings in Stourbridge have had so far have both gone straight out to customers. I think they are offering 10 months interest free on the screen to entice people. I cant remember how much they are asking sorry, I cant afford it yet but I'm saving hard. Be warned, if you are serious about one of these puppies and your credit card is in your pocket it will be hammered! I love my 42" PW4 but its days are now numbered. God I wish I had one to watch Liverpools night of glory on! CHAMPIONS OF EUROPE!!!!!