Sorry this is a repeat, but I put it in the wrong place. Just got my brand new 37"viera today. I was very nervous about this purchase and have dithered around for ages trying to make a decision. I haven't even bought a stand for it yet in case I had to take it back if I wasn't happy with the picture quality. So there I was in my living room with the plasma on the floor standing in the bottom of the box. I just unplugged my two cheapo scart leads from the back of my exsisting 32" Philips CRT and plugged them into the back of the plasma. One from my Sky+ box and one from my Toshiba 330 DVD player. I actually had butterflys in my stomach as I paused before switching the set on. My first discovery was that the set dosen't auto switch to the AV source which is playing, my Philips would switch automatically, oh well will have to manually select which AV source to view. I first turned on Sky+ which was connected to AV1 in RGB and remember this was connected with the scart lead which come with Sky. Well what can I say the picture was sublime, phew what a relief. It has a very smooth cineamatic quality with no pixelation, no solarisation, no colour banding, no jerkyness, infact no plasma problems whatsoever. I then turned over to some weaker channels to see what they were like. I first tried Eurosport. Yes admittedly the picture isn't as good, but it is still excellent. DVD connected up and switched on playing Phanton Menace (manually switch over AV source again). Well what can I say, superb. Again I am using a crap scart lead which I think came with my DVD player. Another thing the sound from the built in speakers is astonishing, more than adeqate. Pity I won't be using the sound much as I use my AV amp for all my veiwing. The only down side is I have now turned down the contrast and brightness levels to about half way, to run the set in, and in my opinion this is too dull, but bearable. By the way I have read the booklet all the way through and it makes no mention of running the screen in, but I bow to the better judgement of more experianced owners. If you can't tell I am over the moon with this screen and very happy with my purchase. Believe me the picture looks much better in your home than in any store. Going to order the stand now so that I can take it out of it's box. Sorry this is long winded and has sort of hijacked the original thread, But I thought potential buyers of this screen would like to know. Any other questions fire away.