Why is it that so many people need to tinker with the settings on their LCD after they get it out of the box? Sure - brightness may need to change but everything else should be calibrated at the factory. I opened my Panasonic 32LMD70, put it on my stand, plugged it up and switched on. Three minutes later after all the auto-tuning everything looked beautiful. Colours were natural and everything just worked. Well done Panasonic. You are the best.