I think your brightness and contract are too high. Brightness may be washing out the picture and the contrast won't be helping to recover that.Any recommended settings?
I have brightness at -7 and contrast at +7, admittedly on a white wall at the moment. This was set with the help of the AVCHD disc downloadable from the internet. I have more light in my lounge than I can see from your photos so I need to drop the side blinds for daytime viewing. That makes the picture perfectly watchable but not stunning.