For a long time I was in two minds much like yourself - floating wall or wall mount!

After literally months of juggling one thought against the other I evetually went with a straight wall mount project, partly because the wall in question is just an internal stud wall with no insulation to get in the way and another reason is that the door from my lounge to the hall is just to the right of the TV location and my eye (if nobody else's) would always be drawn to the back of a floating wall. Ideally a floating wall would always be on a wall that has no doors in it. That's my opinion anyway.
My end result can be viewed in this thread
http://www.avforums.com/forums/showthread.php?t=831751
It was by no means a major DIY project like some of the top notch installs on this forum but I'm happy enough with it.
I tried using a stud finder but as someone has already said the results are iffy to say the least, or maybe it was because I just bought a cheap crappy model off EBay

. I ended up looking for the plasterboard nail heads and used a spirit level to draw a pencil line so I knew where the studs were. Because of the spacing of the studs relative to where I wanted the TV positioned, I was only able to to get a fixing for two holes in the bracket. For these I used a couple of sturdy coach screws with another six screws directly into the plasterboard using those nylon toggle fixings - the kind which spread out behind the plasterboard when screwed up tight. I know there will probably be a sharp intake of breath from some people at that thought but the bracket is solid - honest!
I was able to pull all the cables from behind the bracket using a bit of fencing wire, courtesy of my neighbour who had some in his shed! Because there was a stud in the way between the TV location and where I wanted the cabling to exit I did have to cut out a small bit of plasterboard and notch out part of the stud with a chisel to allow the cables past it. The resulting hole in the wall was patched using the bit I'd cut out and some filler.
Cabling exits the wall in the corner behind the AV stand via a brush faceplate. The cable to the subwoofer is in some trunking to the rear of the room and speaker cables for the rears were laid underneath the new laminate floor.
Good luck with your install - whichever method you decide upon.
