So we are all used to format wars: Betamax v VHS Vinyl v CD HD-DVD v Blu Ray But things seem to be getting out of hand and I cannot help but think that this is impacting adoption more than ever. There are now four different versions of HDR! 4K Seems to have been talked about forever, but only feels like it is becoming a reality (although HDR seems to remain unsettled), with real content and players finally coming to market. What seems mad though is that people have been buying 4K TVs for a number of years now with no content, now the content is becoming available, their TV sets might not even be compatible. 4K content is finally starting to arrive and the industry is now already starting to talk about 8K. I get it that hardware companies need to keeping mixing things up to get people to purchase new equipment, but I do wonder at what point this becomes self defeating? I am desperately wanting to upgrade our cinema to 4K, but projectors are still not widely available (yes there are a few around, but the lack of competition is making them too expensive) as players and quality content is only just starting to ramp up. What do others think? Ian. P.S. Sorry rant over!