Sometimes it will depend on the retail shop managers attitude to handling warranty issues, but it shouldn't be necessary to shout about anything, it's all about customer service and how consumers can help themselves by choosing manufacturers and retailers who are big on this service and get their repairs done. If a retailer is ambiguous with their warranty information look elsewhere.It really is ..thats terrible. When my pixels burnt out after normal viewing I was advised to contact LG by RS. The first think I did was go on Trust Pilot to see what LG Customer Service was like....take a look. The second thing was to email RS and point out that my contract was with them. This way I was able to get a pick up and replacement delivery on the same day. You should not be paying for this repair. Check out posts on here cos I keep repeating myself but its about whats fit for purpose, a 3 year TV developing uneven pixel degradation is most certainly not in my opinion. This must be happening all the time ( check out damaged OLEDs on ebay) and its damage limitation for retailers and manufacturers who appear to charge if you dont shout loud enough. Having said that I had a very satisfactory outcome with RS...anyway good luck with it.