Was in Monte Carlo yesterday on business, and decided to check out the leading electronics store there. They had on demo a Sony BDZ-S77 Blu Ray player hooked up via HDMI to a 61" Sony HD Ready Plasma screen. The picture was absoloutley unbelieavable. it was only shots of people walking round the sony centre in Japan, some demo disc sony have been using, but the quality was out of this world. I literally thought I was looking through a window, in some aspects the quality was beetter than real life because of the intensity of the light. I can not wait till this format becomes the norm, it will blow your socks off! Its so good its even worth a trip to Monte Carlo just to check out the demo.