Nokia announced a new and free music streaming service to be available via its new Lumia Windows smartphones. The service, Nokia Music, is exclusive to the USA at the moment and with it users can stream music from a suite of over 150 exclusive playlists that are curated and kept up to date by an team of US based musicologists. The playlists will span a wide spectrum of musical genres from underground Detroit house tracks to New York Philharmonic favorites. Nokia Music also offers playlists created by artists such as Lana Del Rey, Lady Gaga and Rihanna. Beyond the curated playlists, music fans can create their own personal soundtrack by selecting the Nokia Music 'CREATE' function that taps a library of millions of songs and generates a playlist based on, and inspired by, the artists they love. The service is advertisement-free, and requires no registration or subscription.