No plasma for Pioneer

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Pioneer says it will triple its typical marketing spend on its new range of high-performance Kuro plasma TVs - but it won't be using the word ‘plasma' to sell them. Instead it says it will focus on ‘Kuro flat-panel displays' for branding. Russ Johnston, Pioneer Electronics USA marketing and product development senior VP explains that [...]


Active Member
Oh now thats sensible! NOT! In an already confused market why try confusing it further! People will just not understand. And most people (esp. the layman) pretty much already call a 'flat screen telly' a 'plasma' anyway. . . :confused::confused:
a bit like everyone usually call the 'vacuum cleaner' a 'hoover'! :rolleyes:

For what it's worth I feel this is a dud move on Pioneers side :lesson:


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