No plasma for Pioneer

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Pioneer says it will triple its typical marketing spend on its new range of high-performance Kuro plasma TVs - but it won't be using the word ‘plasma' to sell them. Instead it says it will focus on ‘Kuro flat-panel displays' for branding. Russ Johnston, Pioneer Electronics USA marketing and product development senior VP explains that [...]


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Oh now thats sensible! NOT! In an already confused market why try confusing it further! People will just not understand. And most people (esp. the layman) pretty much already call a 'flat screen telly' a 'plasma' anyway. . . :confused::confused:
a bit like everyone usually call the 'vacuum cleaner' a 'hoover'! :rolleyes:

For what it's worth I feel this is a dud move on Pioneers side :lesson:


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