Nintendo Wii (and Apple iPod) dominate holiday electronics web searches


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Nov 20, 2002
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"Searches for Nintendo's Wii outnumbered those for Sony's PlayStation 3 as the holidays approach, according to figures released this week," K.C. Jones reports for InformationWeek.

Jones reports, "In fact, Hitwise reported more than three times as many searches for the most searched-for gaming console, the Wii, than for PlayStation 3 during the week ending Dec. 9. The console ranked first among electronics search terms for 'Nintendo Wii' and third for searches with just the word 'Wii,' according to Hitwise."

"'Despite scant availability, Nintendo Wii is the more sought-after game system with Internet searchers,' Hitwise announced Tuesday," Jones reports.

Jones reports, "iPods took four of the top 10 spots with the terms, 'iPod,' 'iPods,' 'iPod Nano,' and 'iPod shuffle.' 'PSP' and 'PlayStation 3"' ranked seventh and eighth, while the xBox 360 rounded out the top 10 electronics searches, ranking ninth, according to Hitwise."

Full article here:

Top US Search Terms Driving Traffic to Shopping and Classifieds Category (Electronics) for One-Week Period Ending December 9, 2006:

1. Nintendo Wii
2. iPod
3. Wii
4. Nintendo DS
5. iPods
6. iPod Nano
7. PSP
8. Playstation 3
9. Xbox 360
10. iPod Shuffle

Source: Hitwise

Everyone is after a Wii or an iPod this December -- happy xmas for Nintendo and Apple Computer shareholders.


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