I went onto the max bundle last year to avoid the cost increases for my then current package. This gave me Sky Sports and Sky Movies in HD, 500MB BB along with a free SIM for less than they wanted for my previous package. I've never used the SIM, Sky Movies on Virgin is crap IMHO and now, the most important for me, Sky Sports has nothing on of any interest as there is no sport (not their fault I know). Finally, I've noticed zero difference between 500MB BB and my previous 200MB BB. I also got 2 x V6 boxes and these are better than my old TIVO boxes. I pay £99 per month, but it's due to go up to around £130 from August, which I'm definitely not paying.
When the package expires in August, I fully expect Virgin will be sending their annual price increases. The difference this year is going to bring for me is that I will most likely not play their game again and try to drive the price down by cancelling and then taking an "upgrade" at a reduced price to get me through another year. Instead, I will likely cancel and keep it cancelled. Take a BB only package and jump to Sky. I'm tired of Virgin's antics to be honest and the fact that they are not coming forward to offer their loyal top package customers anything (I'm been with them since the NTL days) speaks volumes of their business practices to me.