If this comes off it's going to be an interesting next round with Dazn and its extremely deep pockets also sniffing at the PL (and other sport) trough. Anything that stops boxing being PPV is good by me.competition is good. Flies in the ointment for Sky when bidding on sports rights.
Sky would likely look to hop network when their O2 contract expires - Three is a possible alternative.
They will not want to be using O2 once merged with VM - their absolute direct competitor.
The introductory/new customer offers for VM can be attractive especially if you take out a sim as well. This merger could be good for consumers and improve the overall service VM offers.
Unfortunately large portions of the UK cannot receive the full product offering from VM as they are not in a cabled area.