Before COVID-19 some developed economies were in decline, but any fears of a major global recession was not immediate.
Since the COVID-19 pandemic the prospect of a major global recession is very real, perhaps only China may be able to maintain its GDP mostly because of its foreign exchange reserves, it can subsidize its industries and open up Asian markets, China will also be a key player in the massive global borrowing that has been taking place.
Governments will not want the consumer market to hibernate for too long, it will want retailers to buy product and get money flowing again, but that will depend on jobs, not all the wages being paid by various governments now will guarantee a job in six months time, any kick start to a stalled economy will take some time to gain some momentum and even then it will only be seen in selective industrial and service industries, some formerly ailing business sectors may shut down for good.
Banks will also be under pressure too, reducing dividends to secure peoples money.
Perhaps this puts the TV market into a more realistic position for its future.